What are Meta Tags and Why Should I Use Them?

What are Meta Tags?

Meta Tags are key words & snippets of text used by search engines like Google and Bing to show the most relevant search results. Essentially, Meta Tags describe what is on your web page, so when someone searches for something related to your page, the search engine pushes you closer to the top of the search results.

Why Should I use Meta Tags? .

Most people when looking for information online will only look at the first 5 search results from a search engine. Meta Tags can impact Search Engine Optimisation (SEO), so by adding keywords as Meta Tags it means the news story is more likely to appear in search results if the user types in one or more of the key words you set. The higher up on a search you appear, the more site visitors you will get.